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Marktführer für Schönheitsprodukte Cosnova wählt Mobifys Frontend as a Service aus

15. August 2019 – 08:30

Organisation einer modernen Handelsarchitektur

Durch den Einsatz einer agilen „Headless“-Technologieplattform kann sich Europas meistverkaufte Kosmetikmarke auf den Aufbau digitaler Erfahrungen konzentrieren, die sich im Gleichschritt mit der Konsumtechnologie entwickeln.

Der deutsche Kosmetikriese Cosnova hat Mobifys Frontend as a Service als beste Darstellungsschicht und als Koordinator seines Ökosystems von Technologien für moderne Handelsarchitektur ausgewählt. Dies gaben Mobify und Cosnova heute bekannt.

Cosnova ist eine weltweit tätige Schönheits- und Kosmetikmarke mit Sitz in Sulzbach bei Frankfurt und verfügt über drei große Marken – Lov, Catrice und Essence. Letztere ist die am meisten verkaufte Kosmetik-Monomarke der Welt.

Mit Mobify als Frontend schafft das Unternehmen eine „Headless“-Commerce-Umgebung mit Salesforce Commerce Cloud, Amplience Dynamic Content, WUNDER für die Kundenbindung im Backend sowie anderen erstklassigen Lösungen. Durch die Nutzung von Application Programming Interfaces (APIs) zur Trennung der kritischen Backend-Systeme von der schnelllebigen Welt der digitalen Frontend-Erlebnisse liefert Cosnova eine lang versprochene Vision für den E-Commerce: das Erstellen von personalisierten Frontend-Kundenerfahrungen, die Erhöhung der Agilität, die Gewinnung von Freiheit zum Experimentieren, der einfache Zugriff auf Commerce- und Content-Funktionen über jeden Touchpoint hinweg und die effizientere Skalierung mit dem Headless-Ansatz.

„Wir wollten eine vollständige Headless-Umgebung schaffen, die es einfacher macht, kundenorientierte digitale Erfahrungen markenübergreifend hinzuzufügen und zu ändern, ohne die Backend-Systeme oder die Gesamtarchitektur zu stören“, erklärt Dirk Lauber, Chief Digital Officer bei Cosnova.

„Mobify hat uns auf zwei wichtige Arten geholfen. Erstens wollten wir vermeiden, Frontend-Erfahrungen von Grund auf neu zu erstellen. Mobify ist eine ausgereifte Plattform, die uns helfen kann, leistungsstarke und flexible Frontend-Erfahrungen wie Progressive Web Apps (PWAs) zu schaffen, die wir für jede Marke und jeden Markt entwickeln können. Zweitens wollten wir eine offene Darstellungsschicht, die dazu beitragen kann, unsere gesamte Architektur zu vereinheitlichen. Dies ermöglichte es uns, unsere erstklassigen E-Commerce-, CMS- und Personalisierungslösungen zu nutzen und uns auf die Entwicklung, den Test und die Optimierung von Frontend-Lösungen zu konzentrieren, die für die Gewinnung von Kunden entscheidend sind.“

Der Cosnova Headless-Commerce-Ansatz stellt eine neue Generation in der Headless-Architektur und damit einen neuen Trend in der B2C-Digitaltechnologie dar:

– Obwohl Headless-Architekturen nicht neu sind, haben nur wenige Unternehmen den modernen Ansatz von Cosnova umgesetzt, bei dem ein agiles Frontend genutzt wird, das völlig unabhängig von der Backend-Geschäftslogik ist. Integriert ist es über APIs, die als die transformativen Bausteine des modernen digitalen Geschäfts gelten.
– Das entkoppelte Mobify-Frontend von Cosnova verfügt über alles, was das Unternehmen benötigt, um bewährte Frontend-Lösungen wie PWAs für Mobiltelefone, Tablets und Desktops sowie Accelerated Mobile Pages (AMP), native Anwendungen und zukünftige Touchpoints zu entwickeln und zu testen.
– Die Kopplung von Mobify mit der API-first Headless-CMS-Lösung von Amplience trennt die Inhalte des Unternehmens von der Darstellung. Dies ermöglicht eine wesentlich höhere Wiederverwendung von Inhalten sowie dynamisches Rendering und Personalisierung über Standorte, Anwendungen, Sprachschnittstellen, In-Store-Displays usw. Hinweg.
– Fügen Sie innovative Lösungen wie WUNDER für die KI-basierte Personalisierung hinzu und führen Sie dann Backend-Experimente durch, ohne die Frontend-Funktionen zu beeinträchtigen.

„Cosnova revolutioniert sein Geschäft mit einem modernen Ökosystem, das sich im Gleichschritt mit der Verbrauchertechnologie und ihren sich ständig ändernden Anforderungen bewegt“, sagte Mobify CEO Igor Faletski. „Letztendlich wird der Käufer in der Lage sein, jedes Produkt über jede Marke oder jeden Partner-Touchpoint hinweg zu kaufen und dabei das gleiche, unglaubliche, personalisierte Einkaufserlebnis und den gleichen Service zu erhalten. Kurzfristig wird eine PWA, die das Kundenerlebnis schnell verbessern kann, mehr Conversions und Engagement generieren. Es ist erstaunlich, wie Cosnova mit seinen Technologiepartner zusammenarbeitet, um diese kundenorientierte, ergebnisorientierte digitale Transformation zu ermöglichen“, fügte James Brooke, Gründer und CEO von Amplience, hinzu, „Mit seinem Headless-, API-first Ansatz schafft Cosnova eine leistungsstarke Kundenerlebnisplattform, die eine schnelle Erstellung personalisierter Kundenerlebnisse mit Multi-Touchpoint ermöglicht. Wir freuen uns darauf, Cosnova dabei zu unterstützen, ihr Brand Storytelling zu verbessern, um tiefere und wertvollere Kundenbeziehungen zu schaffen.“

Mobifys Frontend as a Service: https://www.mobify.com/front-end-as-a-service/

Enterprise Guide: https://resources.mobify.com/2019-enterprise-guide-to-headless-commerce-front-ends.html

Mobify Plattform: https://www.mobify.com/platform-overview/

Mobifys Frontend as a Service ist ein API-basiertes Frontend, das die Agilität des Headless-Commerce-Ansatzes freisetzt und schnelle, immersive Erfahrungen mit Progressive Web Apps, Accelerated Mobile Pages und nativen Anwendungen bietet. Das Enterprise Frontend trennt die kundenorientierte Erfahrung von Backend-Systemen, um Agilität, zukunftssichere Investitionen in die Kundenzufriedenheit zu ermöglichen und den Wert von Backend-Systemen zu steigern. Als Marktführer mit mehr als 25 Enterprise PWAs, darunter Multibrand- und multiregionale Implementierungen mit mehr als 75 Integrationen, hat Mobify 2018 über 1 Milliarde US-Dollar an Bruttowarenwert über Frontend as a Service erzielt und plant, diesen 2019 zu verdoppeln. Zu den Kunden gehören digitale Innovatoren wie Lancome, Pandora, Debenhams, Paula’s Choice, Crabtree & Evelyn, Mackage, Syo & Kioa, Carnival Cruise Line, Ann Summers und Hobbycraft.

Kontakt
Mobify
Betsy Kosheff
725 Granville St #420
V7Y 1C6 Vancouver
413 232 7057
Betsy@mobify.com
https://www.mobify.com/

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Aktuelle Nachrichten Auto/Verkehr

Synthetic Ester Lubricants Market is set to see healthy CAGR during 2019 to 2025

30. Juli 2019 – 16:38

Global Synthetic Ester Lubricants Market is segmented on the basis of product type, application and region. Based on product type, the market is segmented into dibasic, aromatic and polyol. Dibasic product type will have significant market share as they provide high biodegradability, high thermal stability, high performance at low temperature levels, etc. Aromatic product type have higher viscosity than dibasic and are cost-effective. Polyol product type will have high growth rate as they have superior performance characteristics, thermal stability and operational temperature range among all product types in the market.

Compressor oil application will have substantial share in global synthetic ester lubricants market in coming years. It can be attributed to high hydrolytic and thermal stability of the product. Synthetic ester lubricants used as compressor oil have ability to control the moisture content and they act as oil seals and coolants as well.

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Global automobile production has witnessed a growth of over 13% between 2012 and 2018. Escalating automobile production, private & public investments in the industry, favorable initiatives from government, rising disposable income are some of the driving factors observed in the Asia Pacific region which will boost the global automotive market in the coming years. Synthetic ester lubricants are replacing petroleum-based transmission fluids and engine oil owing to their biodegradability, low volatility, excellent oxidative and thermal stability, etc. Additionally, it reduces frictional drag which enhances the fuel efficiency of the vehicle. Thus, growing automotive industry will boost the development of global synthetic ester lubricants market in coming years.

Hydraulic oils application segment will have high growth owing to the extensive use of synthetic ester lubricants as hydraulic oils in oil & gas and energy sector. The product when used as a hydraulic oil provides an extensive operational temperature range owing to various available ester grades, which propels the synthetic ester lubricants market demand. Furthermore, as environment friendly products are gaining more preference to reduce the ecological hazards, the biodegradability associated with the product further encourages its application as hydraulic oils in various end-use industries.

North America region will have significant market share in global synthetic ester lubricants market owing to the presence of mature aerospace & defense and automotive industry. USA, the world’s largest aircraft manufacturer and second largest automotive producer in the world will drive the regional synthetic ester lubricants demand. Asia Pacific region will have high growth rate due to escalating industrial development and major investments coupled with rising automotive production.

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Orders for commercial aircraft have increased significantly owing to the increasing number of passengers. It has resulted in various expansion initiatives by leading aircraft manufacturers. According to Boeing, world’s largest aircraft manufacturing company, average passengers in commercial airlines has increased by more than 6% between 2012 and 2017. It has been claimed that the order backlog for commercial aircrafts is at its peak and in order to meet the service needs of both cargo and passengers, more than 35,000 aircrafts will be produced in the next two decades out of which more than 35% will be delivered in Asia Pacific region. The reason behind such higher demand from Asia Pacific region is increasing spending capacity, reassessment for improving the existing infrastructure to meet current & future demands, etc. This trend has let many aircraft manufacturers to have stronger focus on aerospace industry in the Asia Pacific region. Additionally, increasing investments for defense aircrafts will also drive the global aerospace & defense industry. As the use of synthetic ester lubricants is increasing rapidly for turbine engine lubrication, the growth in global aerospace & defense industry will drive the synthetic ester lubricants market demand in the near future.

Some of the major market players in synthetic ester lubricants market include Shell, Exxon Mobil, Total, British Petroleum, Chevron, Fuchs Group, Valvoline, Amsoil Inc., etc.

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About Global Market Insights

Global Market Insights, Inc., headquartered in Delaware, U.S., is a global market research and consulting service provider; offering syndicated and custom research reports along with growth consulting services. Our business intelligence and industry research reports offer clients with penetrative insights and actionable market data specially designed and presented to aid strategic decision making. These exhaustive reports are designed via a proprietary research methodology and are available for key industries such as chemicals, advanced materials, technology, renewable energy and biotechnology.

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Auto/Verkehr Pressemitteilungen

Connected Trucks Market is set to see healthy CAGR during 2019 to 2025

11. Juli 2019 – 20:14

Connected Trucks Market size is expected to show significant growth over the forecast period due to growing demand for fleet management solutions in the transportation & logistics sector. The fleet management solutions have evolved to offer a wide array of telematics services such as roadside assistance and Usage-Based Insurance (UBI). These telematics solutions coupled with the decrease in the pricing of telematics systems are proliferating the connected trucks market.

The Asia Pacific connected trucks market is forecast to grow at the highest rate due to the expanding information & communication technology infrastructure. The supportive government initiatives & investments toward developing smart infrastructure, such as road and growing communication & information technology infrastructure including 4G LTE or 5G in the region, are expected to drive market growth over the forecast timeline. The developing countries in the region, such as India and China, have witnessed significant economic growth in recent years, which is fueling the connected trucks market demand to reduce the operating cost of the fleet and improve the safety of drivers.

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North America is estimated to hold the largest market share in the Connected Trucks market due to the increasing digitization of various services in fleet management, rise in the number of connected devices in commercial vehicles, and growing concerns over cybersecurity & OTA maintenance. The presence of key market players, such as General Motors, Harman International, and Verizon Communication, in the region will support the market growth.

The improving industry compliance norms and supportive government initiatives & investments toward developing connected infrastructures for the connected vehicle technology will drive the connected Trucks market. For instance, in November 2017, the UK government funded USD 67 million to develop a testing infrastructure for autonomous cars. The advent of trucks platooning due to developments in Cooperative Adaptive Cruise Control (CACC) fitted with ADAS such as anti-collision systems, emergency braking systems, and adaptive cruise control system will support the market growth. The new trends in autonomous vehicles, such as upgrading to higher SAE automation level, will boost the connected trucks market growth.

The digitization & electrification of various infotainment systems, components, telematics systems, and autonomous driving is becoming an integral part of high-end trucks. The global automakers are investing heftily in research & development activities to enhance cybersecurity & Over-The-Air (OTA) updates to rectify the bugs generated in the software of various applications, leading to an improvement in customer satisfaction & loyalty. The advancements in connected features will increase the overall operational efficiency and vehicle performance of fleet operators. These improvements and upgrades in trucks will boost the connected trucks market over the forecast timeline.

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The prominent market players are focusing on strategic alliances with other players to enhance their features and offerings in the connected trucks market. For instance, in November 2018, AT&T partnered with Daimler AG on connected trucks and fleet services. The partnership will enhance safety reporting and powertrain diagnostics and features over-the-air updates and fuel efficiency analytics capabilities for vehicles. The telematics is designed to boost efficiency, safety, and performance, as well as offer additional advantages for long-haul trucking fleets.

Some of the key players operating in the connected trucks market are Aptiv PLC, Continental AG, Daimler AG, Denso Corporation, Ford Motor Company, General Motors Group, Harman International, Mercedes-Benz, Robert Bosch GmbH, Verizon Communications, Volkswagen AG, Volvo Group, and ZF Friedrichshafen AG.

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About Global Market Insights

Global Market Insights, Inc., headquartered in Delaware, U.S., is a global market research and consulting service provider; offering syndicated and custom research reports along with growth consulting services. Our business intelligence and industry research reports offer clients with penetrative insights and actionable market data specially designed and presented to aid strategic decision making. These exhaustive reports are designed via a proprietary research methodology and are available for key industries such as chemicals, advanced materials, technology, renewable energy and biotechnology.

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Aktuelle Nachrichten Auto/Verkehr Gesellschaft/Politik Pressemitteilungen

Automotive End-point Authentication Market is expected to witness significant growth to 2024

8. Juli 2019 – 21:52

Automotive End-point Authentication Market is set to grow substantially to 2025 owing to increase in the adoption of ADAS technology, increase in awareness regarding vehicle safety, and stringent automotive security regulations. The increase in chances of cyberattacks on connected vehicles that carry sensitive information is another factor that drives market growth. The autonomous vehicles require end-point authentication to avoid fatalities, which arise due to cyberattacks on the connected network. The increase in the number of connected & wearable devices over the network is also fueling the automotive end-point authentication market growth. The advancements in vehicle infotainment systems also enable enterprises to provide improved authentication systems to protect them from network threats.

The automotive end-point authentication requires continuous connectivity over the fleet, which is a big challenge for vehicles traveling in remote places, where connectivity is weak or unavailable. The extreme weather conditions, such as storm and heavy rain, can cause problems for an end-point authentication system to operate properly. The automotive end-point authentication systems are dependent on electrical wiring and batteries for their smooth functioning. The reliability of these electronic components is a major concern for the authentication system’s performance.

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Europe represents a key automotive end-point authentication market due to the increase in the demand for connected & autonomous vehicles. The German government authorities are taking major steps for the adoption of connected vehicles. For instance, in August 2017, the government adopted the action plan for automated driving systems. The Ethics Commission at the Federal Ministry of Transport and Digital Infrastructure provided the guidelines for the implementation of the automated driving systems. This government initiative helped in rapid & reliable adoption of automated driving across Germany. The adoption of smart cities in the region has enabled government authorities to improve the transportation system by connecting vehicles to the roadside infrastructure and with each other. These connected vehicles require automotive end-point authentication system to protect them from cyberattacks and unauthorized access.

Asia Pacific is a lucrative region for the automotive end-point authentication market due to smart city initiatives and an increase in the demand for passenger vehicles in developing countries such as China and India. According to the International Organization of Motor Vehicle Manufacturers, the passenger vehicle sales reached 24,961,948 in China and 3,227,701 in India in 2017. The growing internet penetration in the region is enabling higher adoption of wireless devices. These devices are increasing the chances of cyberthreats for connected & autonomous vehicles, leading to a growing need for reliable automotive end-point authentication solutions. The increase in awareness about vehicle safety due to the rising incidents of vehicle theft is another factor fueling the market growth in the region.

The major automotive manufacturing companies are partnering with cybersecurity companies to provide enhanced end-point authentication to the connected vehicles. For instance, in July 2018, Continental, a leading German automotive manufacturing company partnered with Argus, an Israel-based automotive cybersecurity solutions provider and Elektrobit (EB), a Finland-based leading supplier of embedded and connected software products for the automotive industry, for providing cybersecurity solutions for connected vehicles. This partnership helped the company in offering enhanced automotive end-point authentication solution for secure communication, authenticated identification, secure updates, and diagnostics for connected vehicles

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The automotive end-point authentication requires continuous connectivity over the fleet, which is a big challenge for vehicles traveling in remote places, where connectivity is weak or unavailable. The extreme weather conditions, such as storm and heavy rain, can cause problems for an end-point authentication system to operate properly. The automotive end-point authentication systems are dependent on electrical wiring and batteries for their smooth functioning. The reliability of these electronic components is a major concern for the authentication system’s performance. The failure of the authentication system when a vehicle is in transit can cause security problems for automated & connected vehicles. Integrating the automotive end-point authentication system is costly and complex, increasing the capital expenditure of fleet companies. The lack of a skilled workforce to handle the authentication system can be a challenge to fleet companies.

Some of the major players operating in the automotive end-point authentication market are Pebble Technology, Fitbit Inc., Continental, Samsung Electronics, Hitachi, Fujitsu, Delphi Automotive, Robert Bosch, Toshiba, Johnson Electric, Mitsubishi Electric Corporation, NXP Semiconductors, Harman International, Infineon Technologies, Texas Instruments, Denso Corporation, Panasonic, HID Global, Garmin, and Nuance Communications.

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About Global Market Insights

Global Market Insights, Inc., headquartered in Delaware, U.S., is a global market research and consulting service provider; offering syndicated and custom research reports along with growth consulting services. Our business intelligence and industry research reports offer clients with penetrative insights and actionable market data specially designed and presented to aid strategic decision making. These exhaustive reports are designed via a proprietary research methodology and are available for key industries such as chemicals, advanced materials, technology, renewable energy and biotechnology.

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Pressemitteilungen

PrioTicket release new access validator with City Sightseeing Worldwide

19. Juni 2019 – 16:14

PrioTicket is delighted to confirm the launch of our brand new Prio XS Validator at the City Sightseeing Worldwide Conference in Sevilla, Spain, on Tuesday 18 June 2019.

This new technology has been made available to all clients in response to growing demands from suppliers and travel operators to be able to introduce the latest ticket redemption facilities.

We have worked in collaboration with our clients to help reduce queues, improve customer experience and satisfaction, and ensure their operations are ready for future developments and expectations.

Jose María Sánchez, Operations Manager for City Sightseeing, said: „City Sightseeing Worldwide have been delighted to work with PrioTicket to be the first in-destination travel company in the world to use this brand new hop-on hop-off validator tool across our worldwide operations. We are confident this new technology will allow more of our global visitors to redeem their tickets in a way that suits them.“

Following the expected worldwide rollout of this new redemption opportunity, PrioTicket is now focusing on delivering even more redemption mechanisms to suit different business needs.

PrioTicket CEO Gert-Jan Ruiter said: „This is just the start of a journey to realize our vision to connect the world through technology. Every time we launch a product, development or improvement to existing capabilities, we are always looking for ways to make the customer journey more efficient, and make their user experience the best it can be.

By working to deliver client needs at every stage, we are making sure they are well equipped to keep on innovating with their product offering, and reach more people around the world.“

The Prio XS Validator redeems a variety of barcodes, has integrated NFC technology for contactless redemptions and accepts EMV payments. This offers a next level easy access dimension for attractions.

For more information, contact sales@prioticket.com or visit www.prioticket.com/products to see how PrioTicket is changing the ticket experience.

The leading omnichannel platform for the travel industry.

Company-Contact
PrioTicket
Dan Gibbon-Walsh
Prins Henrikkade 21
1021 JE Amsterdam
Phone: 000 000 000
E-Mail: news@prioticket.com
Url: http://www.prioticket.com

Press
PrioTicket
Dan Gibbon-Walsh
Prins Henrikkade 21
1021 JE Amsterdam
Phone: 000 000 000
E-Mail: d.gibbonwalsh@prioticket.com
Url: http://www.prioticket.com

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Pressemitteilungen

Cartonplast Group invests in three service centre locations

12. April 2019 – 16:01

Increasing Global Demand for Efficient and Sustainable Reusable Transport Packaging Solutions

Dietzenbach, Germany, 12 April 2019 – Cartonplast Group (CPL) is investing in three service centre locations: Dietzenbach (Headquarters), Germany – Essen, Germany – Figueira da Foz, Portugal.

After three years of construction at its headquarters in Dietzenbach, Germany, a milestone in the Company“s 34-year history was achieved with the construction of an ultra-modern service centre. The Reusable-Transport-Packaging-Specialist uses innovative cleaning technologies for plastic layer pads (PLPs) in the new service centre – which are used in 20 countries to transport glass, cans and PET containers to filling plants in the beverage, food, pharmaceutical and cosmetics industries. The approx. 3,000 square metre hall expands the existing work area for sorting, cleaning and reprocessing of the reusable PLPs it provides on a rental basis. CPL is setting new service level standards as a leading Transport-Packaging-Outsourcing-Expert for the container manufacturing industry, with a special focus on the responsible use of natural resources. The company operates 17 service centres worldwide, 15 of which are in Europe.

„In the former service centre at our headquarters in Dietzenbach, Germany, we had reached the service capacity limits for the container manufacturing industry“, said CEO Serkan Koray, who manages CPL together with Michael Heikenfeld and Thomas Krausch. „Our new state-of-the-art service centre for the reprocessing of plastic layer pads is a symbol of our continuous growth and a further milestone in the company’s history.“

At the CPL site in Essen, Germany, the focus was on the refurbishment of the external warehouse. Following a fire in August 2018, operations were relocated to other CPL locations. CPL made successful use of its European network and ensured the smooth supply of customers despite the short-term limited loss of capacity. Other regional CPL service centres in Germany and the Netherlands supplied the affected customers with PLPs for the transportation of containers. The service operation for processing PLPs at Essen has resumed and all customers serviced from this location are optimally looked after.

CPL Portugal (Poolplaca) service centre size 4,100 m2 – Expansion +2,100 m²
Growth story: The history of „Poolplaca Portuguesa de Plásticos“ began in 2001 in the Portuguese city of Figueira da Foz. After three years of working with 10 workers and one PLP cleaning line, the company decided to install a second wash line in response to the increasing market demand. This fast expansion was a result of environmental substitution of cardboard with PLP, combined with strong growth in production capacity within the Iberian container glass manufacturing sector.

In 2006 and 2011, due to the constant increase in customer demand, combined with increasing levels of quality requirements in the market, there was a programme of wash machine capacity increases, with each new machine bringing higher technology giving improved quality levels. The next stage for the company was the preparation process for ISO 9001: 2008 certification and later in 2014, ISO 22000 certification, which Poolplaca is now both certified for. „Today, after 18 years of continuous growth, it was necessary to physically expand our facilities, install a new Washing Line to further increase our wash capacity, whilst installing new technology, to continue improving our production process and increase the quality level of CPL’s Pool service“, says Jose Maria Carrasco, CEO of CPL Iberia.

As part of this continuous improvement trend, the new wash line that CPL Portugal (Poolplaca) has invested in, is the most sophisticated in-line technology in the CPL Group that includes automatic X-Ray inspection and rejection systems, which sits within the newly purpose-built production area to complete a 4.100 m2 service centre at Figueira da Foz.

In addition to the PLPs product range, CPL’s portfolio also includes reusable top frames and plastic pallets – especially for the glass container industry. The service spectrum ranges from integrated transport solutions to individual customer-specific services. Please find the complete service and product range of CPL in our explanation video under this link.

– Click here for the CPL company presentation.
– Photo, video and graphic material is available here.

For more information, please contact Michael Heikenfeld, Chief Sales Officer of CPL, michael.heikenfeld@cartonplast.com.

Über Cartonplast Group
CPL wurde 1985 gegründet und hat seinen Hauptsitz in Dietzenbach, Deutschland. Die KZL von CPL werden an mehr als 130 Produktionsstandorten in 20 Ländern für den Transport von Glas, Dosen und PET-Behältern zu den Abfüllanlagen eingesetzt. Als größter europäischer Pool Systembetreiber von wiederverwendbaren KZL auf Mietbasis verfügt CPL über ein eng verknüpftes Netz von Service Centern. Der Pionier eines “ grünen “ Geschäftsmodells verfügt über mehr als 30 Jahre Erfahrung in der Lieferung und Sammlung, Sortierung und Reinigung sowie im Management von wiederverwendbaren Transportprodukten. Dieses umweltfreundliche Closed Loop Pooling Konzept ist weltweit eines der erfolgreichsten Outsourcing Systeme mit 7.300 teilnehmenden Abfüllern in der Getränke-, Lebensmittel-, Pharma- und Kosmetikindustrie in 30 Ländern. Aktuell sind 45 Millionen KZL mit mehr als 140 Millionen Umläufen pro Jahr im Einsatz, die weltweit in 17 CPL Service Centern verwaltet werden.

Cartonplast Group GmbH
Marie-Curie-Straße 8
D-63128 Dietzenbach
Tel.: +49 6074 8531-0
E-Mail: info@cartonplast.com
www.cartonplast.com

Contact
Cartonplast Group GmbH
Alessa Eigenseer
Marie-Curie-Straße 8
63128 Dietzenbach
Phone: 06074 8531 233
E-Mail: alessa.eigenseer@cartonplast.com
Url: https://www.cartonplast.com

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Pressemitteilungen

How VR influences the booking behaviour of travellers

12. Dezember 2018 – 10:13

How VR influences the booking behaviour of travellers

In recent years, accelerating technological innovations and digitalization have been affecting the tourism industry more than ever before. New technological means can help targeting customers directly and individually. In addition, Carola Epple now explains how Virtual Reality can change the booking behaviour of prospective customers. Her book Virtual Reality Tools in the Tourism Industry and their Influence on Booking Behaviour has been released at GRIN Publishing in December 2018.

In light of fierce competition and fast changing markets, travel firms have to make reasonable use of new technologies in order to succeed. Virtual Reality (VR) enables travellers to experience a destination in advance. How exactly does VR exposure affect the booking decision process? Does it increase the purchasing probability? In contrast to other research on this topic, „Virtual Reality Tools in the Tourism Industry“ analyses actual purchasing decisions from the perspective of travel sales agents instead of customers“ purchasing intentions in artificial laboratory situations.

New technologies and their influence on consumer behaviour

The current technological development considerably affects the way how tourism destinations and touristic products are perceived and how booking decisions take place. With the increasing differentiation of communication technologies and marketing channels, it becomes more and more important how travel companies can optimally allocate their marketing budgets. In that context, it is crucial to understand consumer decision processes, especially in the travel and hospitality sector. „Virtual Reality Tools in the Tourism Industry“ investigates consumer behaviour based on a structural model. Carola Epple offers handy guidelines for travel marketers how to best use VR for their purposes and supports managerial practice by indicating how the relevant constructs can be stimulated.

About the author

Carola Epple is a media and innovation manager with a focus on sports, travel, outdoor & lifestyle and a track record in business development and innovation management. Between having two children she completed an Executive MBA in Innovation and Business Creation at the Technical University of Munich. She founded VirtuallyThere Media ( www.virtuallytheremedia.com), a start-up which offers an online solution for travel companies to enhance conversion rates with the help of immersive experiences.

The book has been released at GRIN Publishing in December 2018 (ISBN: 978-3-668-85027-9)

Direct link: https://www.grin.com/document/450058/

Free reading samples can be obtained from GRIN Publishing. Please refer to presse@grin.com

Der GRIN Verlag publiziert seit 1998 akademische eBooks und Bücher. Wir veröffentlichen alle wissenschaftlichen Arbeiten: Hausarbeiten, Bachelorarbeiten, Masterarbeiten, Dissertationen, Fachbücher uvm.

Contact
GRIN Verlag / Open Publishing GmbH
Sabrina Neidlinger
Nymphenburger Str. 86
80636 München
Phone: +49-(0)89-550559-0
Fax: +49-(0)89-550559-10
E-Mail: presse@grin.com
Url: http://www.grin.com

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Pressemitteilungen

Gute Marken Online gehört zu den Gewinnern des Deloitte Technology Fast 50 Award 2018

14. November 2018 – 09:18

Gute Marken Online gehört zu den Gewinnern des Deloitte Technology Fast 50 Award 2018

AnalyticaA gratuliert ihrem langjährigen Kunden und Partner Gute Marken Online zur Auszeichnung mit dem Deloitte Technology Fast 50 Award 2018. Der Award prämiert die 50 wachstumsstärksten deutschen Technologieunternehmen, die anhand des prozentualen Umsatzwachstums ermittelt werden.

Gute Marken Online bietet kanalübergreifende E-Commerce-Lösungen im Modebereich. Als Vertriebspartner sorgt Gute Marken Online für den einfachen Einstieg in Europas größte Marktplätze – von Amazon über Klingel und OTTO bis Zalando.

Das Modell der Gute Marken Online GmbH ermöglicht Partnern, bei geringem Risiko das eigene Potenzial auch online auszuschöpfen und von steigenden Umsätzen zu profitieren. Partnerunternehmen müssen sich nur um die Bereitstellung der Ware kümmern, alles andere, von der Erstellung eines modernen, markengerechten Webshops über die Kundenbetreuung und das Datenmanagement bis hin zu Bezahlung und Versand wird von der Gute Marken Online GmbH übernommen.

AnalyticaA ist für das Online-Marketing der Gute Marken Online Partner-Shops zuständig. Als Full-Service Agentur im Bereich Online Marketing bietet AnalyticaA alle Leistungen aus einer Hand: SEM, SEO, Affiliate-Marketing, Facebook-Ads etc. Mit ihren professionellen Online Marketing Lösungen hat AnalyticaA wesentlich zum Erfolg der Gute Marken Online GmbH und ihrer Partner-Shops beigetragen.

Mit einem Wachstum von über 1.000 Prozent in den letzten vier Jahren landete Gute Marken Online auf Platz 8 im Deloitte Ranking der 50 am schnellsten wachsenden deutschen Technologieunternehmen. Ausgezeichnet mit dem Deloitte Technology Fast 50 Award werden Unternehmen aus den Bereichen Software, Hardware, Media, Kommunikation, Life Sciences und Clean Technology. Die vollständige Liste der Gewinner ist auf der Website von Deloitte einsehbar.

Über AnalyticaA
Als mehrfach zertifizierte Agentur bietet AnalyticaA Leistungen im Online-Marketing mit den Schwerpunkten SEA, SEO, Affiliate-Marketing und digitale Beratung. AnalyticaA gehört mit einer Online-Marketing-Erfahrung, die bis 1998 zurückreicht, zu den Pionieren der Branche. Die durchschnittliche Kundenlaufzeit liegt mit über 5 Jahren bei AnalyticaA doppelt so hoch wie der Branchenschnitt. Zum permanenten Kundenkreis zählen nationale wie internationale Branchenführer aus Fashion, Retail, Finance, FMCG, Telecommunication und weitere.

Kontakt
AnalyticaA Performance Marketing GmbH
Christian Steiner
Sonnenstr. 20
80331 München
+49 89 381535350
+49 89 381535351
pr@analyticaa.com
https://www.analyticaa.com/

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Pressemitteilungen

Made in Taiwan: improved medical outcomes – MEDICA 2018

6. November 2018 – 12:29

The Taiwan External Trade Development Council – TAITRA – presents an elite group of 15 companies at this year’s MEDICA.

Made in Taiwan: improved medical outcomes - MEDICA 2018

Taiwan is a country founded on technology and the relentless drive for innovation. It benefits from the ambitions of its individual researchers, their institutes and companies and from the engagement and support from the Taiwan External Trade Development Council – TAITRA. At this year“s MEDICA, TAITRA presents an elite group of 15 companies – the recipients of TAITRA’s Taiwan Excellence awards – displaying technology to improve efficiency, process and, ultimately, outcomes to the world“s doctors, caregivers, and patients.

The world’s population is aging and becoming more connected. This fact is of utmost importance to Taiwan; its commercial sectors are focused on issues associated with a citizenry maturing in-step with the West. Rehabotics Medical Technology Corporation has just brought an exceptional aid to the market, MirrorHand, which enables robot-assisted rehabilitation of the hands after a stroke. Weighing only 750 grams, it is by far the lightest robotic rehabilitation device for the hand. The mirrored motion transferred from healthy to compromised hand and the programmable passive motion rehabilitation functions support neuromuscular regeneration.

Some unique technologies are just as beneficial at either end of life. The Opro9 Smart Diaper from Civicloud is an example. By offering a diaper with networked moisture monitoring, this technology is an excellent low-cost, multifunctional device. Whether in a NICs unit where renal function monitoring is a key aspect to positive outcomes, to an assisted living center where the care must remain efficient but responsive and flexible, this simple system can alert staff to needs of each patient and ensure an exceptional quality of care while offering valuable data-points into the EHR.

The ability for doctors to reach rapid, accurate conclusions is key to diagnosis and continued evaluation. Leltek Inc. offers this through a best-in-class cordless ultrasound subsystem. Of particular interest is their system’s bring-your-own-device compatibility, its ultra-light design at only 330 grams, and the exceptional battery life of three hours – overcoming the issues associated with previous cordless ultrasound solutions.

Another company featured through Taiwan Excellence, AmCad, leverages existing ultrasound diagnostic equipment to achieve the most cost-effective sleep apnea (OSA) diagnosis. As the understanding of the denigrating effects this condition plays in the general population becomes established, AmCad’s UO system delivers standardized ultrasound-head positioning and output data analysis to achieve an accurate diagnosis within 10 minutes on a fully awake patient, thereby eliminating the need for expensive overnight evaluation.

These Taiwan Excellence recipients and others organized by TAITRA will be presented during the MEDICA in Dusseldorf, Germany, from November 12th through the 15th in hall 17 Stand A61. All are interested in realizing opportunities for technological cooperation and business development with the global medical community. Hosts are on-hand and individual tours are available to meet your goals.

Founded in 1970 to help promote foreign trade, the Taiwan External Trade Development Council (TAITRA) is the foremost non-profit trade promotion organization in Taiwan. Jointly sponsored by the government, industry associations, and several commercial organizations, TAITRA assists Taiwan businesses and manufacturers with reinforcing their international competitiveness and in coping with the challenges they face in foreign markets.

TAITRA boasts a well-coordinated trade promotion and information network of over 1,300 trained specialists stationed throughout its Taipei headquarters, four local branch offices in Hsinchu, Taichung, Tainan and Kaohsiung, and 60 overseas branch offices worldwide. Together with its sister organizations, Taiwan Trade Center (TTC) and Taipei World Trade Center (TWTC), TAITRA has created a wealth of trade opportunities through effective promotion strategies.

Company-Contact
Taiwan External Trade Development Council
Frances Lin
Immermannstr. 33
40210 Dusseldorf
Phone: +49 (0)228 / 919 37 -66
E-Mail: taiwanexcellence@agentur-drilling.de
Url: https://www.taiwanexcellence2018.de/pk/

Press
DRILLING GmbH
Ben Giese
CelsiusStr. 43
53125 Bonn
Phone: +49 (0)228 / 919 37 -66
E-Mail: taiwanexcellence@agentur-drilling.de
Url: https://www.taiwanexcellence2018.de/pc/

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Pressemitteilungen

Großer Auftritt von TAITRA bei der MEDICA 2018

30. Oktober 2018 – 14:22

Insgesamt 15 Top-Unternehmen aus Taiwan präsentiert das Taiwan External Trade Development Council (TAITRA) bei der Weltleitmesse für die Medizinbranche in Düsseldorf.

Großer Auftritt von TAITRA bei der MEDICA 2018

Vom 12. bis 15. November macht Taiwan beim internationalen Branchentreff der Medizinbranche auf sich aufmerksam. Über 200 Aussteller aus dem asiatischen Land nutzen die Messe MEDICA, um ihre innovativen Produkte und Dienstleistungen dem internationalen Fachpublikum vorzustellen. Allein 15 Unternehmen vereint das Taiwan External Trade Development Council (TAITRA) auf seinem Gemeinschaftsmessestand. Das Besondere bei TAITRA: Alle ausstellenden Unternehmen sind mit dem international anerkannten Label „Taiwan Excellence“ für ihre besonderen Leistungen ausgezeichnet worden. Die Besucher können sich auf eine interessante Mischung erstklassiger neuer Produkte aus den Bereichen Medizintechnik und E-Health freuen, die allesamt durch Innovationskraft, hohe Qualitätsstandards und attraktive Konditionen überzeugen. TAITRA versteht sich darüber hinaus als Vermittler und erfahrender Ratgeber in Fragen rund um den Handel und internationale Geschäftsbeziehungen zwischen Unternehmen aus Taiwan und dem europäischen Ausland.

Aktuelle Highlights
Taiwan hat sich in den vergangenen Jahrzehnten einen Namen als Standort für führende Medizintechnik gemacht. TAITRA ermittelt Jahr für Jahr die Top-Produkte aus diesem Bereich, um diese im Rahmen der MEDICA auf dem Taiwan Excellence-Messestand vorzustellen. Diesmal wird dort unter anderem die Mirror Hand der Firma Rehabotics Medical Technology Corporation präsentiert, die Schlaganfall-Patienten dabei unterstützt, die motorischen Fähigkeiten ihrer Hände zu trainieren. Klein aber ungemein effektiv kommt ein neues minimal-invasives System für die Wirbelsäulen-Chirurgie daher. BAUI Biotech Co., Ltd. veranschaulicht den Messebesuchern vor Ort, wie Ärzte und Patienten konkret von dessen Anwendung profitieren können.

Diese und weitere Highlights von den diesjährigen „Taiwan Excellence“-Unternehmen werden in der Halle 17, Stand 61 zu sehen sein. Für Fachjournalisten findet am zweiten Messetag, 13. November, von 10:30 Uhr bis 12:00 Uhr eine Pressekonferenz statt. Vertreter von TAITRA und ausgewählten Taiwan-Excellence-Unternehmen stellen einzelne Produkte vor und geben einen detaillierten Einblick in bisherige wirtschaftliche Erfolge sowie Zukunftsaussichten taiwanesischer Medizintechnik- und Health-IT-Unternehmen.

Über TAITRA:
Bereits im Jahr 1970 wurde TAITRA als eine Non-Profit-Handelsförderungs-organisation gegründet. Von der taiwanesischen Regierung unterstützt, erschließt TAITRA neue nationale und internationale Absatzmärkte für Mitgliedsunternehmen aus verschiedenen Branchen. TAITRA hat das „Taiwan Excellence“-Label ins Leben gerufen, mit dem alljährlich besonders innovative Produkte oder Unternehmen ausgezeichnet werden. Seinen Hauptsitz hat TAITRA in Taiwans Hauptstadt Taipeh. Insgesamt verfügt die Organisation über 66 Niederlassungen weltweit. In Deutschland unterhält TAITRA zwei Büros in Düsseldorf und München.

Bereits im Jahr 1970 wurde TAITRA als eine Non-Profit-Handelsförderungs-organisation gegründet. Von der taiwanesischen Regierung unterstützt, erschließt TAITRA neue nationale und internationale Absatzmärkte für Mitgliedsunternehmen aus verschiedenen Branchen. TAITRA hat das „Taiwan Excellence“-Label ins Leben gerufen, mit dem alljährlich besonders innovative Produkte oder Unternehmen ausgezeichnet werden. Seinen Hauptsitz hat TAITRA in Taiwans Hauptstadt Taipeh. Insgesamt verfügt die Organisation über 66 Niederlassungen weltweit. In Deutschland unterhält TAITRA zwei Büros in Düsseldorf und München.

Firmenkontakt
Taiwan External Trade Development Council
Frances Lin
Immermannstr. 33
40210 Dusseldorf
+49 (0)228 / 919 37 -66
taiwanexcellence@agentur-drilling.de
https://www.taiwanexcellence2018.de/pk/

Pressekontakt
DRILLING GmbH
Ben Giese
CelsiusStr. 22 43
53125 Bonn
+49 (0)228 / 919 37 -66
taiwanexcellence@agentur-drilling.de
https://www.taiwanexcellence2018.de/pk/

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