Partnerships on snow and ice ? MINI gives young talents an extra push
MINI cooperates with leading snowboard manufacturer Burton. Partnership with Red Bull will be extended.
Munich. The 2011 winter season will see car manufacturer MINI intensifying its involvement in lifestyle sporting events on snow and ice. As a cooperative partner to renowned snowboard manufacturer Burton, MINI will for the first time assist in the organisation of the Burton Global Open Series.
Beyond this MINI will be continuing the partnership successfully launched with Austrian energy drink producer Red Bull at the beginning of 2010, which revolves around the Red Bull Crashed Ice World Championship.