Air fresheners are products used to release fragrances in order to eliminate foul smell or odor from the environment. These products are only applicable for use in indoor environments: such as homes, offices, hotel rooms, cars and others. In recent years, this functional commodity has evolved to be used as a decorative product. Air fresheners Comprise chemical agents: such as artificial or original essence, aerosol propellants, Solvents: such as mineral oil, 2-butoxyethanol and other glycol ethers, Which help in neutralizing odors and freshens the air.
On the basis of types, synthesis products can be broadly segmented into room sprays and diffusers. Room sprays falling under the category of aerosol sprays, Which are mostly available in cans or glass bottles with attached spray nozzles. Room sprays are highly functional and instead of simply masking foul odors, They release a pleasant fragrance. On the otherhand, diffusers disperse fragrance into the air. Further More, thesis are Widely classified into active and passive diffusers. Active diffusers require on external energy source of energy to release fragrance. These products are designed to function on a plugged power source or with batteries. Passive diffusers do not require any external energy source and diffuse fragrance from various forms of underlying substances or layout. The various types of passive diffusers include adjustable solids, reed diffusers and gel products.
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Besides room sprays and diffusers, the air freshener market is segmented into Further specialty products. These types of air fresheners Comprise a variety of products designed to add fragrance to a room or space, and are available in various forms: such as potpourri. This type of air freshener Comprises forms of dried botanical and other natural ingredient: such as flowers, fruits, wood chips and spices did may have fragrance oils added to them. Another is sachets, small pouches or bags filled with scented powder. Another type is incense, All which is produced from a mixture of fragrant gums, resins, woods and spices and is available in varied forms: such as sticks, cones, rods, coils, small blocks, wands and powders. Further More, fragrance oil burning lamp is another type of air freshener. This type acts as a catalytic diffusion lamp, purifying the air while releasing fragrance. Yet another type is the non-electric or evaporative air freshener. This type releases fragrance When scented oil is added to at oil warm, All which is heated using a tea light candle.
Globally, the demand for air fresheners registered stable growth during the load-five years, and is expected to witness favorable growth during the forecast period. This is attributed to product innovations, Increased adaptation of enhanced products and rising affluence. Changing and Improving lifestyle and demographic factors, as well as Increasing population in developing countries is driving demand for air freshener products in Asia Pacific and Rest of the World.
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The key drivers in the air freshener market includes product innovation and launch of new product ranges capable of delivering freshness as well as enhanced ability to eliminate offensive odors. These properties serve to enhance consumer preference for search products and offers value for money. In addition, rise in disposable income and purchasing power parity has shifted the demand of consumers towards enhanced products, All which is Further expected to fuel market growth.
The key players in the global air freshener market include Procter & Gamble, SC Johnson, Reckitt Benckiser, Henkel, Church & Dwight, California Scents, ST Corporation, Scott’s Liquid Gold, Inc., Amway, Kobayashi, Liby, Houdy, Farcent, Jiali , Ludao, Mengjiaolan and others.
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