The Global Beer Market was valued at $593,024 million in 2017, and is projected to reach $685,354 million by 2025, growing at a CAGR of 1.8% from 2019 to 2025. The origin of beer dates to the early neolithic period, and is one of the oldest and the most consumed alcoholic beverages in the world.
Beer is generally prepared using four basic ingredients-malted cereal grains, hops, water, and yeast, and undergoes the process of fermentation over a certain period of time. In addition, flavoring ingredients, such as herbs and fruits, are used in beer. There are various types of beers available in the market; among which, ale and lager are the two most commercially consumed beers. The primary difference between a lager and ale is the temperature level at which they are fermented. The ale is brewed at high temperature (60°-80°F), whereas, lagers are brewed at lower temperature (45°-60°F).
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The consumption of beer has augmented in the recent years due to rise in disposable income and increase in consumer preferences for beer over other alcoholic beverages. In addition, surge in female drinkers and unprecedented rise in youth population fuel the growth of the beer market. According to United Nations (2013) World Population Prospect, the global youth population is anticipated to reach 1.3 billion by 2030. Moreover, consolidation of on-premises distribution channels further supplements the market growth. Moreover, cultural changes and adoption of western culture have influenced perception of consumers toward alcoholic beverages, especially beer. However, taxations and higher excise duties on imported as well as local beer and growth in health awareness among consumers hamper the growth of the beer market. Nevertheless, the beer industry offers numerous growth opportunities in the near future, owing to the introduction of naturally sweetened and non-alcoholic beer.
The global beer market is segmented into type, category, packaging, production, and region. Based on type, the market is divided into lager, ale, stout & porter, malt, and others. According to category, it is classified into popular-priced, premium, and super premium. Based on packaging, it is divided into glass, PET bottle, metal can, and others. Based on production, the market segmentation includes macro-brewery, micro-brewery, craft brewery, and others. By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The lager type beer is estimated to dominate the global beer market as its acceptance rate by consumers is high over other types of beer. Moreover, majority of the companies dealing in the beer market prefer manufacturing lager as it offers high returns on investment. However, the malt segment is anticipated to witness high growth during the forecast period.
Consumers are increasingly opting to experiment with locally produced premium and international beer varieties. Most brewers now recognize that the premium brews industry would remain the most dominant segment. Apart from this, the super-premium beers also witness a rapid growth in the business and are anticipated to exhibit the highest growth rate during the forecast period.
Asia-Pacific has a wide range of beers available in the market with each one having its own characteristic taste and flavor. These include lagers, stouts & porters, ales, and seasonal specialties. The market has witnessed a significant growth due to increase in demand from countries, such as India and China. A considerable increase in the consumption of beer has been observed in India due to growth in beer preferring youth population. Changes in lifestyles and consumer preferences considerably boost the adoption of beer in Asia-Pacific. Furthermore, a significant rise in the number of working class individuals and increase in disposable incomes of the people in this region have favored the adoption of premium and high-quality beers. However, heavy taxation, increase in health consciousness, and availability of substitute drinks are the key factors that hinder the growth of the market.
Major companies profiled in the report include Anheuser-Busch InBev, Beijing Yanjing Brewery, The Boston Beer Company, Inc., Carlsberg Group, Dogfish Head Craft Brewery, Diageo PLC, Heineken N.V., Sierra Nevada Brewing Co., Squatters Pub, and United Breweries Group.
Key Benefits
- This report entails the detailed quantitative analysis of the current market and estimations from 2017 to 2025 to identify the prevailing market opportunities and to capitalize on potential areas of the global beer industry.
- In-depth coverage of the market including drivers, restraints, and opportunities helps professionals to improve understanding of the market dynamics.
- The report offers a detailed study of the strategies adopted by key leaders, partnerships, and acquisitions in the market.
- Porter’s Five Forces analysis examines the competitive structure of the market, and assists strategists in better decision-making.
- Detail analysis of the geographical segments elucidates the opportunities for market players…
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