An enterprise web filtering solution is aimed to curb or check the content accessed by a viewer delivered over the internet via the web browser. These solutions are designed to enhance the security, prevent objectionable actions, and improve productivity within an organization. It prevents internet users from visiting the websites on which malware, ransomware, or any other type of web related threat is present. Enterprise web filtering software is one of the effective ways of preventing threat from phishing. It blocks access to malicious websites which can affect the operations of the entire organization, resulting in loss of revenues. Also, a web filtering solution is used to control the web content that can be accessed by employees. Organizations are using web filtering solutions to prevent employees from accessing certain websites pertaining to gambling, dating, and gaming. Prevention of access to these websites helps in improving productivity of employees. Also, enterprises use web filtering solutions to block access to websites which need a lot of bandwidth including video streaming websites such as Netflix and Youtube.
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The main drivers helping in the growth of the global enterprise web filtering market include growing demand to meet the stringent government regulations and policies, increasing number of malware attacks, and rising sophistication of the web attacks. Also, organizations increasing their control over employees especially due to growing demand for BYOD is expected to drive the adoption of web filtering solutions even further globally. One of the major restraints affecting the growth of the global enterprise web filtering market is the increasing competition among integrated unified threat management solution providers. However, the continuous shift within enterprises from the traditional on premise solutions to cloud based solutions is creating significant revenue opportunities for vendors in the market. Growth in cloud based web filtering solutions is due to its lower cost, greater labor efficiencies, and flexibility, removing the concerns of cost of ownership and better scalability. Moreover cloud based solutions allows customers not only to choose their best fit enterprise web filtering solution but also allowing them to start or stop their service at their own will.
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