Easily availability of raw materials such as fruits and vegetables and edible plants, coupled with rising consumer demand for natural colorants, which is driving the growth of global food colorants market. Furthermore, increasing applications of food colorants in food and beverage industry is expected to boost the consumption of food colorants. In addition, increasing consumer demand for processed foods leads to increase consumption of food colorants.
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Based on the geographies, the global food colorants market is segmented into five key regions, namely North America, Latin America, Europe, Asia Pacific, and Middle East & Africa. North America is anticipated to dominate among all the regions owing to increasing demand for food colorants in US and Canada. Europe is expected to hold the market share of global food colorants market at a second position in terms of value. This is attributed to increasing consumer awareness for natural products coupled with regulatory support for coloring food stuff in European countries.
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Owing to the increase in consumption of processed and ready to eat foods in India and China, the Asia-Pacific market is anticipated to contribute significantly to the global food colorants market. The Latin America and MEA regions are expected to contribute collectively in the global food colorants market.This is due to the increasing disposable incomes coupled with changing lifestyles in Brazil, GCC countries and South Africa which is fuelling the consumption of processed foods, resulting in an increase in demand for food colorants.
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