The internet has made business possible even for the small shop in the street and when you want to engage with more customers and increase your conversion you will need very powerful and compelling customer testimonials. The main reason why people buy video testimonials is actually because they feel that a positive testimonial that is clearly captured in a video can help create a legitimate environment where other customer can trust the brand and eventually spend more money. When you are creating testimonials, you cannot do that without an expert actor and here are the tips you will need to genuinely get the best testimonial:
Show how you solve a problem – a testimonial should have three parts. The first one explains a problem that a customer was facing, the second part states how they found you and the third which is the most important ones tells how the products you sell helped them. If you hire a video testimonial service provider, you should make sure that they put all these three things in the final uncut video. If they don’t, then the impact will not be that good.
Sound and look real – there is no doubts if you cannot have a customer believe the testimonial is genuine then you cannot convince them about your legitimacy. The best way to make your video real is to first of all make sure the quality of production is high. You can use high quality video testimonial examples to show your actors and producers the kind of quality you want. The actors and the voice artist used in the video must also be convincing so that each customer will know the testimonial was real.
A genuine video testimonial script can sell and will help you engage your customer so take into account the points above.