Market Overview
Visualisers or documentcameras are gaining traction owing to their growing use in increasing the aesthetic appeal of presentations. Growing awareness among consumers, rising demand from tech enthusiasts, and increasing adoption of developed techniques.
The latest advancements in camera technology are fuelling the demand in the global visualiser market. In 2016, camerasensors present in the latest document cameras are capturing a 720p (1920×1080 pixels) or 1080pHD (1280×720 pixels). Search at exceptional image quality for presentation purposes is creating a favourable hype for visualisers.
Market Dynamics
- Use of visualisers as visual presenters in classrooms or classrooms is growing.
- Rising adoption of digital overheads for presentation purposes in conferences, meetings and training sessions of corporate organizations
- Increasing demand for docucams for videoconferencing and telepresence tasks
- Application of minute document cameras for telemedicine, x-ray display and telepathology systems in healthcare and medical industry
Ongoing replacement of epidiascopes and overhead projectors with document cameras and the ease of connection to different projectors and portability of visualisers.
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Latest technologies in the field of photomicrography. Projectors fitted with the document and native image. Developing lightweight and portable visualisers can help manufacturers gain a competitive edge in the market.
Global Visualiser Market Segmentation
The global market for visualisers is segmented on the basis of the type of camera used, the product type and the end-user consumers.
On the basis of the camera type , the market is segmented into,
- Digital visualiser camera
- High-definition visualiser camera
On the basis of the product , the market is segmented into,
- Portable Visualiser
- Desk Visualiser
- Ceiling Visualiser
On the basis of the end-users , the market is segmented into,
- Enterprises
(Further sub-segmented into small scale, large scale & medium enterprises)
- Educational Centers
(Further sub-segmented into colleges, schools, universities and private tuitions)
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Region-wise Outlook
The growth of the global visualization market is highly concentrated in North America. Tech proliferation and improve business and educational techniques in the US and Canada. Europe will follow North America in terms of the market share, whereas Asia Pacific, Latin America and other developing countries are expected to be in the demand for visualisers and document cameras.
Key Companies
In the late 80s, companies such as WolfVision GmbH and ELMO EUROPE GmbH launched the first commercial document camera. Apart from WolfVision and ELMO, the key players in the global visualization market are IPEVO Inc., Kony Inc., Hayamim Ava Sdn. Bhd., Genee World Ltd., Samsung Group, Optoma Europe Ltd., and Edu Assessment Pvt. Ltd., among others.
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